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Sendo Farm App RedesignBuilding a Recurring Grocery Habit to Increase Purchases

Transforming Fleet Management
into a Real-Time Decision Support System

A Real-Time Decision System for Drivers

A Real-Time Decision System for Drivers

A Real-Time Decision System for Drivers

A Real-Time Decision System for Drivers

A fleet management app designed to simplify complex daily operations for drivers, including route tracking, ETA, and operational logs.


By focusing on clarity and usability in real driving conditions, the solution reimagines the app as a real-time decision support tool for safer and more efficient journeys.

A fleet management app designed to simplify complex daily operations for drivers, including route tracking, ETA, and operational logs.


By focusing on clarity and usability in real driving conditions, the solution reimagines the app as a real-time decision support tool for safer and more efficient journeys.

In real driving conditions, switching between logs, routes, inspections, and compliance data creates constant interruptions, increasing cognitive load and risk.


A fleet management app that simplifies complex driver operations — from route tracking and ETA to operational logs — redesigned to support clear, real-time decision-making on the road.

Is there any problem with the fleet operations?



Academic Education

Academic Education

Yes — and it’s more fragmented than it seems.

Yes — and it’s more fragmented than it seems.

Yes — and it’s more fragmented than it seems.

Managing truck operations is complex and fragmented

  • Businesses spend significant time and resources managing fleets across regions, with limited real-time visibility into drivers, vehicles, and shipments.

Paperwork and compliance create heavy operational overhead

  • Cross-border shipping involves manual logs, inspections, and documentation, making booking, communication, and compliance slow and error-prone.

Middle Drivers struggle with data-heavy, hard-to-use tools

  • Existing apps are filled with logs, charts, and regulations, requiring drivers to interpret complex information while on the road.

Disconnected workflows reduce efficiency

  • Key tasks such as inspection, logging, and delivery documentation are spread across multiple screens and systems, breaking the natural flow of work.

Managing truck operations is complex and fragmented

  • Businesses spend significant time and resources managing fleets across regions, with limited real-time visibility into drivers, vehicles, and shipments.

Paperwork and compliance create heavy operational overhead

  • Cross-border shipping involves manual logs, inspections, and documentation, making booking, communication, and compliance slow and error-prone.

Middle Drivers struggle with data-heavy, hard-to-use tools

  • Existing apps are filled with logs, charts, and regulations, requiring drivers to interpret complex information while on the road.

Disconnected workflows reduce efficiency

  • Key tasks such as inspection, logging, and delivery documentation are spread across multiple screens and systems, breaking the natural flow of work.

Exploring driver workflows and constraints

Exploring driver workflows and constraints

Exploring driver workflows and constraints

To better understand how fleet operations work in practice, I analyzed existing driver apps, product documentation, and publicly available resources related to fleet management systems.

From this, several patterns began to emerge.

To better understand how fleet operations work in practice, I analyzed existing driver apps, product documentation, and publicly available resources related to fleet management systems.

From this, several patterns began to emerge.

To better understand how fleet operations work in practice, I analyzed existing driver apps, product documentation, and publicly available resources related to fleet management systems.

how long
I can continue driving

how long
I can continue driving

leading to stress,
mistakes,

potential
violations

when to
take a break

when to
take a break

how long
 I can continue

driving

potential
violations

leading to stress,
 mistakes,

how long
I can continue driving

leading to stress,
mistakes,

potential
violations

when to
take a break

Key observations

Key observations

Due to limited access to real drivers, this project focuses on synthesizing insights from existing tools and domain research.

Due to limited access to real drivers, this project focuses on synthesizing insights from existing tools and domain research.

Key insights (Drivers)

Key insights (Drivers)

Drivers rely on multiple screens to understand their current status, making it difficult to act quickly while on the road.

Drivers rely on multiple screens to understand their current status, making it difficult to act quickly while on the road.

Critical information such as remaining driving time and break requirements is not clearly prioritized

Critical information such as remaining driving time and break requirements is not clearly prioritized

Many workflows (inspection, logs, submission) are fragmented and interruptive, breaking the natural flow of driving tasks.

Many workflows (inspection, logs, submission) are fragmented and interruptive, breaking the natural flow of driving tasks.

Drivers are expected to interpret complex compliance rules, instead of being guided by the system.

Drivers are expected to interpret complex compliance rules, instead of being guided by the system.

Key insights (Operations / Managers)

Key insights
(Operations / Managers)

Key insights (Operations / Managers)

Information gap

Fleet managers lack real-time visibility into driver status and trip progress.

Fleet managers lack real-time visibility into driver status and trip progress.

Operational visibility gap

Managers struggle to monitor real-time driver status and intervene quickly when issues occur.

Learning from current solutions

How existing tools approach fleet management.

To understand how fleet operations are currently supported, I reviewed several driver and fleet management applications, focusing on how they handle tracking, compliance, and daily workflows.

✅ What it does well

  • Provides ELD compliance + HOS tracking + driver logs in one system

  • Supports real-time tracking and
    driver safety monitoring

  • Offers integrated platform (fleet, safety, expense, equipment)

  • Provides ELD compliance
    + HOS tracking + driver logs in
    one system

  • Supports real-time tracking and
    driver safety monitoring

  • Offers integrated platform (fleet, safety, expense, equipment)

⚠️ Gaps

  • Interface is still data-heavy and compliance-focused

  • Drivers need to interpret logs instead of being guided

  • Key actions (inspection, logs, submission) are spread across multiple screens

📌 Key patterns across the market

  • Most systems are designed around tracking and compliance, not usability

  • Critical information is not prioritized for quick understanding

  • Workflows remain fragmented across multiple
    features

MOTIVE

✅ What it does well

  • Strong real-time GPS tracking
    and route visibility

  • Automates HOS logging,
    inspections, and compliance alerts

  • Enables real-time communication between drivers and managers

⚠️ Gaps

  • Interface is still data-heavy and compliance-focused

  • Drivers need to interpret logs instead of being guided

  • Key actions (inspection, logs, submission) are spread across multiple screens

📌 Key patterns across the market

Focuses heavily on monitoring and reporting, not decision-making

Information is distributed across dashboards and views

Still requires drivers to manually process complex
data while driving

SAMSARA

Existing solutions are fragmented — some focus on compliance, others on tracking or operations, but few provide a unified, driver-friendly experience.

✅ What it does well

  • Provides ELD compliance + HOS tracking + driver

  • logs in one system

  • Supports real-time tracking and
    driver safety monitoring

  • Offers integrated platform

  • (fleet, safety, expense, equipment)

⚠️ Gaps

  • Interface is still data-heavy and compliance-focused

  • Drivers need to interpret logs instead of being guided

  • Key actions (inspection, logs, submission) are spread across multiple screens

📌 Key patterns across the market

  • Most systems are designed around tracking and compliance, not usability

  • Critical information is not prioritized for quick understanding

  • Workflows remain fragmented across multiple
    features

MOTIVE

✅ What it does well

  • Strong real-time GPS tracking and route visibility

  • Automates HOS logging,
    inspections, and compliance alerts

  • Enables real-time communication between
    drivers and managers

⚠️ Gaps

  • Interface is still data-heavy and compliance-focused

  • Drivers need to interpret logs instead of being guided

  • Key actions (inspection, logs, submission) are spread across multiple screens

📌 Key patterns across the market

Focuses heavily on monitoring and reporting, not decision-making

Information is distributed across dashboards and views

Still requires drivers to manually process complex
data while driving

SAMSARA

Existing solutions are fragmented —

some focus on compliance, others on tracking or operations,

but few provide a unified, driver-friendly experience.

An opportunity to rethink the system

An opportunity to rethink the system

Rather than focusing on adding more features, there is an opportunity to simplify how information is presented and used.


By turning fragmented data into clear, contextual insights, the system can better support drivers in making quick, confident decisions while on the road.

Rather than focusing on adding more features, there is an opportunity to simplify how information is presented and used.


By turning fragmented data into clear, contextual insights, the system can better support drivers in making quick, confident decisions while on the road.

Designing a Driver-Centered System

Designing a Driver-Centered System

Designing a Driver-Centered System

Based on insights from existing fleet systems and operational workflows, I identified key areas where the experience could be simplified and improved.

The solution focuses on four core principles to support drivers in real-world conditions.

1. Driving & compliance clarity

  • Centralize HOS & duty status in one simple view

  • Simplify DVIR & log submission flows

  • Minimize manual interpretation of compliance data

  • Centralize HOS & duty status in one simple view

  • Simplify DVIR & log submission flows

  • Minimize manual interpretation of compliance data

  • Centralize HOS & duty status in one simple view

  • Simplify DVIR & log submission flows

  • Minimize manual interpretation of compliance data

Making compliance understandable and actionable

Making compliance
understandable and actionable

2. Structured workflows & documentation

  • Support key tasks: inspection & proof of delivery

  • Provide guided input & clear submission flows

  • Reduce friction in operational paperwork

  • Support key tasks: inspection & proof of delivery

  • Provide guided input & clear submission flows

  • Reduce friction in operational paperwork

  • Support key tasks: inspection & proof of delivery

  • Provide guided input & clear submission flows

  • Reduce friction in operational paperwork

Manual processes into smooth workflows

Manual processes
into smooth workflows

3. Trip visibility & task continuity

  • Manage duty status and HOS in a simple, centralized view

  • Streamline inspection (DVIR) and log submission into clear flows

  • How key trip info clearly

  • Manage duty status and HOS in a simple, centralized view

  • Streamline inspection (DVIR) and log submission into clear flows

  • How key trip info clearly

  • Manage duty status and HOS in a simple, centralized view

  • Streamline inspection (DVIR) and log submission into clear flows

  • How key trip info clearly

Keeping drivers aligned with
their journey

Connected system & communication

  • Integrate messaging, vehicle info,
    and operational data into one system

  • Provide better visibility for both drivers and operations

  • Integrate messaging, vehicle info,
    and operational data into one system

  • Provide better visibility for both drivers and operations

  • Integrate messaging, vehicle info,
    and operational data into one system

  • Provide better visibility for both drivers and operations

Creating a connected, all-in-one experience

Creating a connected,
all-in-one experience

The solution brings together compliance, workflows, and communication into a unified mobile experience — helping drivers stay informed, efficient, and in control while on the road.

The solution brings together compliance, workflows, and communication into a unified mobile experience — helping drivers stay informed, efficient, and in control while on the road.

Let's accessing the system, without friction

Let's accessing the system, without friction

Not everything at once.

Drivers interact with the system in high-pressure, real-world conditions, where time and attention are limited.

Rather than exposing all features equally, the system surfaces only what drivers need at each moment — reducing unnecessary complexity and cognitive load.

Establishing context before action

Establishing context before action

Drivers need to make quick decisions on the road. The system surfaces key context upfront — allowing them to understand and act immediately without navigating deeper.

Understanding driving status (HOS)

Understanding driving status (HOS)

Understanding driving status (HOS)

Key driving indicators (Driving, Shift, Cycle, Break) are presented using card-based layout with strong visual separation.

→ Helps drivers quickly scan and prioritize information without reading detailed logs.

Instead of asking drivers to interpret multiple time indicators,
the system prioritizes clarity, urgency, and next actions.

Instead of asking drivers to interpret multiple time indicators,
the system prioritizes clarity, urgency, and next actions.

Managing trips and operational tasks

Managing trips and operational tasks

Managing trips and operational tasks

Instead of browsing features, drivers enter workflows based on tasks such as starting a route, submitting documents, or completing inspections.

Structuring workflows around tasks

Drivers don’t need to “figure out where to go” — they follow clear workflows.

Guiding Through Vehicle Inspections

Guiding Through Vehicle Inspections

Guiding Through Vehicle Inspections

as a guided workflow that helps drivers complete vehicle inspections systematically — reducing errors, improving compliance, and aligning with real-world inspection behavior.

Structuring workflows around tasks

Drivers don’t need to “figure out where to go” — they follow clear workflows.

Simplifying Inspection & Log Completion

Simplifying Inspection & Log Completion

Simplifying Inspection & Log Completion

Inspection requires multiple steps, including authentication and reviewing detailed logs. Information is presented in a dense, document-like format

Structuring workflows around tasks

Drivers don’t need to “figure out where to go” — they follow clear workflows.

Structuring workflows around tasks

Drivers don’t need to “figure out where to go” — they follow clear workflows.

Submitting compliance data

Submitting compliance data

Submitting compliance data

Submitting logs involves multiple steps — review, certification, and transfer.

Logs are often presented in dense, document-like formats, making them hard to scan and verify quickly.

Structuring workflows around tasks

Drivers don’t need to “figure out where to go” — they follow clear workflows.

Simplifying Settings & Support

Organizing system settings and support into clear structures improves navigation and reduces confusion.

Supporting Drivers

Truc Vuong

Let's rock together✨

Whether it’s a project, opportunity, or just a quick hello —

I’d love to hear from you.

Based in Da Nang Vietnam

trucle170920@gmail.com

0934 994 591

Truc Vuong

Let's rock together✨

Whether it’s a project, opportunity, or just a quick hello —

I’d love to hear from you.

Based in Da Nang Vietnam

trucle170920@gmail.com

0934 994 591

Truc Vuong

Let's rock together✨

Whether it’s a project, opportunity, or just a quick hello —

I’d love to hear from you.

Based in Da Nang Vietnam

trucle170920@gmail.com

0934 994 591

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