Category:
Web Design
Research Overview
Research Methodology
Method:
Moderator:
Sample:
Task list & focus on usability attributes
Task completed
Overview: Overall, all candidates were able to complete all tasks quickly.
Overview - Positive Feedback
Tasks completed: Product search, browsing, adding to cart, checkout, and using discount codes.
Overall, most users were able to complete the tasks and understood the meaning of the terms related to this functionality. Users found it easy to perform in these flows.
"I find the search function quite simple and easy to use."
- Van Quan
Many tasks completed: Users gave positive feedback on the quick order flow, simple interface, and found it easy to navigate smoothly across most screens.
Overall, most users were able to complete the tasks and understood the meaning of the terms related to this functionality. Users found it easy to perform in these flows.
"I think the cart position is very convenient."
- Van Quan
Overview - Negative Feedback
Users are unsure about how discount codes and promotions work.
Most users do not clearly understand the notes in the promotional conditions, making it vague and confusing for newcomers to apply prices during the purchasing process. There are too many conditions to use discount codes, displaying many codes but not allowing users to use them because they are not yet valid.
Users cannot find suitable products in the product list.
Users find it difficult to locate their favourite or popular products. The lack of filters makes searching time-consuming.
Most products in the promotional program or for new users do not meet actual needs, making the offers less attractive and insufficient to entice buyers.
The gift section is a bit confusing compared to other platforms, like when buying on Shopee, the gift is always displayed below. For example, if you buy 3 products and
get 1 free, the total will show as 4 products.
- Tuyet Mai
"I expect to see common types of food."
- Thanh Truc
"If you click and find that you are not eligible to
purchase, what's the point?"
- Thanh Truc
Task list & focus on usability attributes
Users stated that the interface resembles other applications, making it feel familiar to use.
However, users faced difficulties in finding discounts because the discount content was not prominent enough.
Some users noticed that the banner was much more eye-catching and attracted their attention more than the discount content. Users felt that the discount section was too small and the images did not adequately represent the products being discounted.
"The discounts looks too small, I didn't notice them"
- Tuyết Mai
Product Search
Users could not find familiar products and the search results did not match the keywords entered.
All users wanted a filter to find suitable options.
Some users encountered difficulties in finding products due to the lack of filters to sort and narrow down relevant results. Users could not find the desired products when entering specific keywords, as the search results did not match the keywords.
Oh, usually when I search, I expect to see the types I often eat at the top, or the common ones.
- Thanh Truc
Product Details
Users faced difficulties in finding and purchasing the desired products.
Familiar products do not appear at the top, forcing users to scroll through many results to find the desired product. Users could not find the desired products when entering specific keywords, as the search results did not match the keywords.
Oh, usually when I search, I expect to see the types I often eat at the top, or the common ones.
- Thanh Truc
Users cannot purchase products in small quantities or buy them individually as needed.
Familiar products do not appear at the top, forcing users to scroll through many results to find the desired product. Users could not find the desired products when entering specific keywords, as the search results did not match the keywords.
Oh, usually when I search, I expect to see the types I often eat at the top, or the common ones.
- Thanh Truc
Product Search
Many customers struggle to find the necessary information when choosing a product.
Limited number of images and lack of product reviews. Users find it difficult to assess the actual quantity before purchasing.
Cannot visualize the actual product upon delivery.
Oh, usually when I search, I expect to see the types I often eat at the top, or the common ones.
- Thanh Truc