Category:
Web Design
A usability study to uncover key friction points in Sendo Farm’s user experience.
Focused on discoverability, comprehension, and navigation.
My Role
Timeline
Method
Research Overview
Research Methodology
Remote Usability Test
Khang, Huyen, Quang, Truc
5 people
Task completed
Overview: Overall, all candidates were able to complete all tasks quickly.
Overall, most users were able to complete the tasks and understood the meaning of the terms related to this functionality. Users found it easy to perform in these flows.
Users felt familiar with the screens as they resembled popular e-commerce products. Users quickly learned how to search, add and remove products, and use the features across most tasks.
Most users do not clearly understand the notes in the promotional conditions, making it vague and confusing for newcomers to apply prices during the purchasing process. There are too many conditions to use discount codes, displaying many codes but not allowing users to use them because they are not yet valid.
Users find it difficult to locate their favourite or popular products. The lack of filters makes searching time-consuming.
Most products in the promotional program or for new users do not meet actual needs, making the offers less attractive and insufficient to entice buyers.
Users stated that the interface resembles other applications, making it feel familiar to use.
However, users faced difficulties in finding discounts because the discount content was not prominent enough.
Some users noticed that the banner was more eye-catching and attracted their attention much more than the discount content. Users felt that the discount section was too small and the images did not adequately represent what products were on discount.
"The discounts looks too small, I didn't notice them"
- Tuyet Mai
Users could not find familiar products, and the search results did not match the keywords entered.
All users expressed a desire for filters to find suitable options.
Some users encountered difficulties in finding products due to the lack of filters to sort and narrow down relevant results. Users could not find the desired product when entering specific keywords, as the search results did not match the keywords.
Oh, usually when I search, I expect to see the types I often eat at the top, or the common types.
- Nguyen Hung
Users cannot purchase products in small quantities or buy them individually as needed.
Familiar products do not appear at the top, forcing users to scroll through many results to find the desired product. Users could not find the desired products when entering specific keywords, as the search results did not match the keywords.
Limited number of images and lack of product reviews. Users find it difficult to ascertain the actual quantity before purchasing.
Cannot visualize the actual product upon delivery.
Users struggle to understand and apply the promotional conditions due to unclear explanatory information, leading to confusion when making purchases.
The displayed information is lengthy and hard to read, causing users to waste time checking and easily overlook it.
Users quickly purchase products at shocking prices thanks to the highly prominent red button. However:
The displayed information is lengthy and hard to read, causing users to waste time checking and easily overlook it.
"I don't quite understand, but I clicked to buy at the shocking price of 1K, and I just kept clicking."
- Nguyen Huynh
Users feel frustrated when having to scroll through too many promotional products and perform multiple actions to view details, leading to decreased purchasing interest.
Some users wish the list displayed vertically for easier browsing.
"Because I know this location (public), I will still go to pick it up, but I won't go to a residential address because I find it strange."
- Tuyet Mai
"This gray button makes me think it's not usable. Why is the code not usable here?"
- Tuyet Mai
"Earlier I chose momo, then I exited, and it reverted back to bank transfer."
- Tuyet Mai
